Needle-less to say, fuller lips are a swipe away! Take lips to the max with the Keep it Full Maxxx Lip Plumper – an ultra-plumping gloss with high-impact color and serious shine that helps visibly plump lips. Milani’s Triple X Plumping technology features a unique blend of lip-loving actives – volumizing Maxi-Lip™, nourishing Mango Seed Oil, and Chili Pepper Resin for a next-level tingling sensation. The bolder and brighter sister to America’s #1 Lip Plumper* - Keep it Full Nourishing Lip Plumper – Keep It Full Maxxx features the signature large, doe foot applicator that ensures the perfect amount of formula is applied, every time.

Proven Results**:

• 100% agreed Keep It Full Maxxx delivered maximum color payoff and shine
• 90% agreed Keep It Full Maxxx made lips appear fuller and plumper
• 93% agreed Keep It Full Maxxx made lips feel moisturized and hydrated

Warning: for external use only. Do not apply to broken or irritated skin. Do not use if allergic to ingredients in product. Stop use immediately and ask a doctor if irritation or rash occurs. Keep out of reach of children.

*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
**Results observed in a consumer panel survey.