They are creamy when applied and set matte once dried. It comes in a tube with a doe-foot applicator specially designed to make application of the lipstick precise and easy. They come in a luxurious sturdy packaging which makes it extremely travel-friendly. These non-transferable babies give maximum pigmentation in just one swipe. Available in numerous shades, one for each occasion, each mood and each skin tone. Freeze your age in time, one gorgeous lip at a time. A kickass formula for the sassy, for the fancy, for the classy and the badassy ! Go on ladies! Be a total BadAss! Life is too short to stay ordinary! Stay Quirky!